So my main focus for this week has been working on link building for GetMyHomesValue and the keyword real estate leads (yes that right there is a shameless linking plug).
After reading MANY SEO blogs and tutorials of the experts...I'm pretty sure I'm a bit of a black- hatter. Ok, no, I won't say that. I think I will call myself a gray hatter. I'm pretty sure that I am engaging in link building tactics that true SEO experts may frown upon. But you know what? Tough shit. I'm new at this, I'm still learning a lot, and I'm sorry, but I just don't have the expertise yet to do all the little intricate things to get natural links (plus I don't have ultimate power over our websites, so anything I may want to seriously change, I need to get an okay from the boss men.)
So what have I been doing to build up links for the keyword real estate leads? Two words: articles and blogs (I guess technically that's 3 words, but whatever.)
So far, the easiest and most interesting way for me to build links and gain traffic is article writing. Why? Because I love to write. At heart, that's what I am: a writer. So it's nothing for me to take a few days, come up with like 5 different articles utilizing real estate leads and than submit them to a bunch of free directories. And you know what? It works. We've gotten more traffic on another site I wrote articles for, and even made some money b/c they used our affiliates. Will Google perhaps catch on to this and penalize me? I sure as heck hope not, b/c to be honest, I think as long as I'm providing useful information, there's no reason why I can benefit a bit by getting a back link. Maybe expert SEOers out there are cringing reading this but hey, when it comes to link building a girl's gotta do what a girl's gotta do.
I'm also working on getting in the real estate blog community - possibly getting in on some forums, reading blogs all over the place, responding when I feel I have something interesting to contribute. And if I just happen to link to GetMyHomesValue.com in the process, well, so much the better than. I wouldn't call it spamming, b/c shoot, I've got more knowledge to lay than half the people commenting, but yes, I wind up getting a link out of it. (And truthfully, when it comes to blogs, it's not the links so much as possibly getting the authors of the blogs to check out my sites - word of mouth advertising rocks too and if they like what they see, they just might blog about it).
Are these tactics considered black hat SEO? I don't think so, but again, I'm not the expert. I would say at the most they are "Light Gray Hat" SEO. Will they help GMHV? Will they hurt it? Only time will tell. (Crap, I REALLY hope they don't hurt it!)
I can only assume that as I gain more knowledge and confidence in the subject, I may be able to leave more questionable link building tactics behind. But we'll see. I'm a good girl, but I've always had a bit of a naughty streak lurking!!
Oh! One more thing. While checking out my normal SEO blogs this morning, I came across a GREAT post by Stuntdubl entitled The SEO Playbook: Welcome to the Rabbit Hole Alice - an AWESOME resource that you can tell he put a lot of time into. Lots of GREAT info and resources on link building. THANKS TODD!